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  • branicks-logo-icon

    The new name
    of dynamic performance.

    DIC becomes Branicks:
    New name, new brand identity.

    The new brand identity

    Innovative power, dynamism, and creativity

    Branicks represents an exciting transformation: the introduction of a cohesive brand strategy under a strong name. The new name, Branicks, exudes self-assuredness by cleverly blending the English terms ‘Brains’ and ‘Bricks’. It symbolizes the minds that passionately and competently create what can arise from solid foundations.

    Design Concept

    New Name,
    New Brand Identity.

    One of the most crucial elements in architecture is light. It provides spaces with definition – for living and working. In the new corporate design, light takes on the role of the leading brand element, represented by the key visual ‘Lightbeam’. The new design is also characterized by a distinct color palette that revolves around the primary hue ‘Lilac Sky’, making it a defining element.

    Corporate Design

    Space and light as symbols

    The Branicks ‘B’ is the central symbol which the new brand confidently presents itself to the recipients. The open structure of translucent gradients, with its three-dimensional appearance, evokes spaces and architectural forms. Simultaneously, the visual mark represents transparency, openness, and creativity. The additional design elements of the corporate design embrace the isometric style of the logo.

    Guidelines and templates

    Corporate Design

    The corporate design is the central element of the new brand identity. It provides the brand with a consistent and unified visual presence. The style guide outlines the design elements and assists in their correct usage. The download area is password-protected. If you require access to this area, please contact